Coffee
Personality,
Colour
Groupings

Purple, Brown and Green - these are the three colour groups that we at THREE communicate taste characteristics of coffee.

Each of the three colour groups represents a specific set of characteristics, that we believe all coffee can be grouped into. The aim of grouping coffee this way is to help you find which colour group suits you and therefore coffees that do too.

Scroll down to see each of the colours and their respective tastes, aromas and flavours.

Greens

Very fruit forward and lively coffees, displaying fresh citrus, stone fruit and tropical fruit notes.

These coffees will naturally express higher amounts of acidity, hinting at lighter rather than deeper fruits
and be accompanied by a lighter, honey-like sweetness.

SHOP GREEN

Green Coffees

Acidity & Clarity

Very fruit forward and floral coffees, hinting at more 'fresh' citrus, stone fruit and, sometimes, tropical notes.

These coffees will express higher amounts of acidity and display 'lighter' rather than deeper fruits.

Shop green

Browns

Balanced, everyday coffees displaying notes of caramels, chocolate and nuts.

Hints of sweet acidity at the lighter end of the roast spectrum. Hints of dark chocolate, molasses and
tobacco at the other.

These coffees are great black or with milk.

SHOP BROWN

Brown Coffees

Balance

Everyday Coffees. Great black or with milk. Notes of nuts caramels, toffee, chocolates.

Hints of sweet acidity at the lighter end. Notes of tabacco and dark chocolate at the other.

Shop brown

Purples

Luxurious, sweet and flavourful. Purples will display deep purple fruits, dried fruits and berries.

Due to their heavy texture, they are often exhibit a deep sweetness similar to chocolate, maple syrup and treacle.

SHOP PURPLE

Purple Coffees

Sweetness & Flavour